How it started
Founded in 2017
Natural Paw began with a simple question: why do most pet toys ignore how dogs actually behave? We set out to create products that tap into the instincts dogs have carried for thousands of years.
Our goal is to improve pet lives through experimental product design and genuine community engagement in animal welfare. When a dog plays the way nature intended, everyone wins.
The Mission
Products designed around pet behavior
Every Natural Paw product starts with a behavioral question. What does a dog naturally want to do? Scavenge? Wrestle? Chase? We build around the answer, not the other way around.
Our products are tested with real dogs and refined until they're genuinely engaging, durable, and safe.
How it's going
Three products and counting
We currently sell three products on Amazon: the Corduroy Corgi (Bite Back Pup), the Star Fetch, and our biodegradable dog poop bags.
Each one reflects our commitment to natural play and sustainable materials. More products are in development. Join our project list to hear about them first.
